Your Message
Turned
into
Action.
WHAT WE DO
FULL-STACK MEDIA PLANNING, BUYING, & REPORTING
TECHNE’S APPROACH IS ONE THAT REPLACES THE DECADES OLD MINDSET OF TRADITIONAL AND DIGITAL ADVERTISING PLANNING, AND ADOPTS ONE THAT ASKS SIMPLY “WHERE IS MY AUDIENCE, AND HOW CAN I REACH THEM?” THIS SCREEN AGNOSTIC APPROACH IS BUILT ON DATA, NOT INSTINCT. THROUGH UTILIZING PUBLIC AND PROPRIETARY DATA, TECHNE PLANS AND PLACES MEDIA BASED ON AN AUDIENCE’S MEDIA CONSUMPTION HABITS, PSYCHOGRAPHIC DATA, AND THE EFFECTIVENESS OF AN IMPRESSION.
WORKING WITH US
GETTING STARTED
YOUR GOALS
Techne works with you to better understand what your goals are, what success metrics are important to you, and who the people are that you want to target.
WHO IS OUR AUDIENCE
OUR RESEARCH
What makes Techne unique is our leveraging of proprietary platforms that give us psychographic insight into audiences, and then cross-screen data insights to see the best screens to use to reach the right audience. From linear television to Facebook ads, we'll know what budget breakdown yields the best results for your goals.
FINAL PREPARATIONS
PLANNING
"Every battle is won before it is fought."
We take what we know about your success metrics, and what we know about the audience, and we tailor our final plan around all of the research we've collected working with you.
LAUNCH
EXECUTION
Unlike many firms that "launch and forget," Techne analyzes ad performance regularly to ensure optimal delivery and success-driven adjustments when needed.
LEARN AND REPEAT
DOING IT ALL AGAIN
We continue working with you to learn from every campaign and apply those lessons learned to your future projects with us to ensure continued success.
WHAT'S WORKING
ANALYSIS
While campaigns are running, we provide the client with near real-time dashboards to show the performance of ads across platforms. After the conclusion of a campaign, Techne works with our clients to better understand the results of any tests conducted, and optimizations performed by the AI; and apply those lessons to the next venture.
